How Should You Go Public?


There are different modes to go public in the US. You can find three key grades of listing:

Here are the levels of stock listing.

OTC PINK SHEETS:

The oldest quotation service for over the counter financial instruments usually called "the pinks". There are technically no prerequisites for reports or audited financials on the pinks, however, the pinks have put into operation their own voluntary reporting system and implement it by publishing symbols to denote the level of disclosure each firm is subscribing to. To publish voluntary details requires fees of around $5000 a year.

THE OTC BB: The OTC Bulletin Board is managed by the Financial Industry Regulatory Authority (FINRA) and mandates that all companies whose stock is exchanged on the OTC Bulletin Board keep their current reporting status with the Securities and Exchange Commission (SEC), which requires current audited financial statements. There are no cost paid to FINRA for this quotation, but maintaining a public company current with its SEC reports can cost $25,000 - $50,000 annually.

EXCHANGES:

The OTC PINK SHEETS and the OTC Bulletin Board are convenient stock markets particularly for emerging and new companies, but clients with flourishing businesses will prefer to be on one of the developed and higher equity markets - Nasdaq Small-Cap, Nasdaq NMS or NYSE. Each of these stock exchanges has its own qualifications that a company must meet to be listed on the exchange. Generally the types of qualification factors they look for include asset levels, number of financial partners, required Board level committees, revenues, and market capitalization. In addition all exchanges mandate the company to keep a current reporting status in the Securities and Exchange Commission (SEC). Listing on the equity markets usually involves charges in the range of hundreds of thousands of dollars.

For a US company a listing on the US stock markets strengthen points. For Example, a quotation is a method to:

1) Grow your company faster and make it more successful by increasing your ability to bring in "mergers", "acquisitions" and also "strategic partners;

2) Expand your company faster and make it more powerful by improving its ability to compete for large corporate contracts;

3) Maximize your personal ROI as an owner by minimizing the amount of time it will take to make money on your investment, along with increasing the value of your company, as well as, adjusting the liquidity of your asset to a more liquid form than that of a private firm;

4)Raise money faster and cheaper by improving the "liquidity" factor for your shareholders

Now most of these factors are for companies going public from scratch. For those of you wanting to invest in a shell corporation (public shell), to go for mergers, then you might want to decide changing a quotation as stated above. For more information on this subject try googling phrases like "mergers companies" or "reverse mergers".

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